Tiger Woods recent infidelity allegations have cost him more than just a skewed reputation and broken home.
AT&T has now joined Accenture and Gillette in dropped Tiger in sponsorships. AT&T says it will no longer sponsor top golfer Tiger Woods.
AT&T officials did not comment on its reasons for dropping Woods, or on the monetary details of the contract.
Woods recently announced he would take an indefinite leave from professional golf in order to deal with his admitted personal transgressions and attempt to mend his ailing marriage.
AT&T's logo appeared on the golfer's bag. AT&T said it would continue to sponsor the AT&T National PGA event in July.
In a terse statement, AT&T said: "We are ending our sponsorship agreement with Tiger Woods and wish him well in the future."
The deal had been billed as a "multi-year" agreement when it was announced at the beginning of 2009.