World’s loneliest Prada store

It's called Prada Marfa, and you can find it in the desert near Marfa, Texas. Inside shoes and bags have been there since 2005. It's not for real, just meant for promotion.
It was made by 2 berlin artists and very few people have been inside it.





From the artists…
‘..the combination of a vast, open desert landscape in an un-populated area and a luxury goods store is completely unthinkable. Nature suits fashion as a visual backdrop, as one often sees in advertisement. the minimal, corporate prada design and the desolate surrounding ranch land make a great impression together, but simultaneously the two forces also render each other useless.’

Source: 1 2

asked by mummy in Cycling | 2461 views | 12-28-2007 at 05:04 AM

Oh I was just thinking about going there

answered by Thimble | 12-28-2007 at 05:38 AM

It's a nice publicity strategy
but not so much people know about it so, kinda useless

answered by cohen | 12-28-2007 at 07:01 PM

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