What Jeter did was not unsportsmanlike, not unethical, not cheating.
Derek Jeter confirmed what replays showed: that after he squared to bunt and tried to spin away from an inside pitch by Chad Qualls, the ball struck the knob of his bat, not his elbow. Jeter reacted by wincing dramatically and cradling his elbow, and when he was awarded first base, he did not argue.
Proponents of instant replay in baseball would tell you that these wrongs—and apparently up to 40 percent of other bad calls by umpires would be righted by instant replay. But it would ruin the game.
Cheating is breaking the rules. Deception and cleverness within the rules are edges.
The video of Derek Jeter's apparent hit by pitch.