The new line, Levi's Curve ID jeans, utilizes a revolutionary fit system based on shape, not size and was created as a result of studying more than 60,000 body scans and listening to women around the world of all shapes and sizes.
Through this research, Levi's designers created a new approach to measuring a woman's body and identified three distinct body types that account for 80 percent of women's shapes universally. The three Levi's Curve ID fits are based on these universal body types.
If you want to read a review, Denimology wrote an extensive review of the new jeans.
Levi's Curve ID jeans come in different shapes: the Demi curve, the slight curve and the bold curve.
Beside the three "shapes", the jeans come in different washes ranging from black to destroyed and ripped, and basically three different fits - superskinny and straight leg, as well as a bootcut, and in the Demi they come in a skinny bootcut, too.
This video explains it better.