Mobil Logo Designer?

Over the last 125 years, Mobil has evolved as world’s largest publicly traded international Oil and Gas Company. Established in the early 1960 in Noosa, located roughly in the middle of Australia, Mobil has become one of the most recognized brands and logos of the world.
Who was the designer of the Mobil Logo? What inspired his design?

asked by Coo in Design | 4285 views | 11-22-2009 at 01:55 AM

Tom Gesimar of Chermayeff and Gesimar, Inc. are the designers of the logo of Mobil. Initially, all the Mobil Oil Company service stations featured the famous Pegasus (immortal winged horse in Greek mythology) with the word ''Mobil'' in bold, dark-blue lettering. The idea of using red ‘O’, in the logo reinforced the concept of building circular pumps and canopies, which bought immense popularity to the brand.

Mr. Geismar, who designed an entire Mobil alphabet thought, that the simple lettering style would not only add a memorable and distinctive element to the logo, but also help people to pronounce the name correctly -- MO-bul, not mo-BEAL.

Mobil LogoFrom 1966 onwards, the Pegasus has been removed from the logo of the company, using a simple typeface to attain exuberance and vitality.

answered by River | 11-22-2009 at 01:58 AM

Chermayeff and Geismar designed the famous Mobil logo and developed a complete corporate identification program with continuing consultation for 35 years. The program was built around the logo, a specially designed alphabet, a clear policy for colour, and a comprehensive design approach that integrated new graphics with new architecture.

answered by Cleary | 11-22-2009 at 02:05 AM

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