Tom Gesimar of Chermayeff and Gesimar, Inc. are the designers of the logo of Mobil. Initially, all the Mobil Oil Company service stations featured the famous Pegasus (immortal winged horse in Greek mythology) with the word ''Mobil'' in bold, dark-blue lettering. The idea of using red ‘O’, in the logo reinforced the concept of building circular pumps and canopies, which bought immense popularity to the brand.
Mr. Geismar, who designed an entire Mobil alphabet thought, that the simple lettering style would not only add a memorable and distinctive element to the logo, but also help people to pronounce the name correctly -- MO-bul, not mo-BEAL.
Mobil LogoFrom 1966 onwards, the Pegasus has been removed from the logo of the company, using a simple typeface to attain exuberance and vitality.