The new Big Ten logo for 2011 looks like someone was assigned the redesign, completely forgot about it and then scrapped something together on Microsoft Paint a few minutes before it was due.
Of course, you cannot argue about taste and most certainly a lot of people are going to like the new design.
Designed by Michael Bierut and Michael Gericke of Pentegram Design, the new logo is relatively simplistic and very indistinguishable outside of the way the “I” and “G” in “BIG” are made to look like the number 10.
Notice how easily that new logo can change from B1G Ten to B16 Ten, leaving the door open for future expansion without another major logo overhaul?
This is the new design of the Big Ten logo for 2011.