Beyonce Heat Video: Banned Perfume Advert?

Beyonce's ad for the perfume, Heat, has been banned from being show during the day in the United Kingdom.

The ad which features Beyonce in a skin-tight mini-dress, oiled up from head to toe while she sings the song Fever definitely push the limits of the kid-friendly content we expect from our televisions during the daytime hours.

In a statement posted on its website, Britain's advertising watchdog said that it has received several complaints about the advert, which was aired throughout the day during family programming and will now only be shown after 7:30 p.m.

Where can I see the video of Beyonce's banned advert?

asked by Globe in Music | 2643 views | 11-18-2010 at 08:21 PM

The Advertising Standards Authority investigated the advert, which appeared on UK channels ITV and Channel 4 as well as music channels, after it received 14 viewer complaints.

Coty, the company that manufactures the perfume, defended the ad. It was not, they explained, “overtly graphic or explicitly sexual.” The company stopped short of calling parents of young children uptight prudes.

The ad, which has been running in the U.S. since early 2010, is stylized, similar to other ads of the genre and aimed at music programs that target a young adult audience.

answered by Liam | 11-18-2010 at 08:22 PM

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