Ford is executing a "new media" advance marketing campaign for the 2011 Explorer, much as it did for the Fiesta, which now is in showrooms. The company is unveiling the Explorer on Facebook this morning with invitations extended to 30,000 of Explorer "friends" and their "friends."
One obvious distinction between the 2011 Ford Explorer and its more truck-like predecessors is the SUV’s new fuel efficient engine lineup. Customers will be able to pick from two engine choices; a four-cylinder EcoBoost engine displacing just 2.0-liters and developing 237 horsepower and 250 foot-pound of torque, and a naturally aspirated 3.5-liter V-6 with twin independently timed overhead camshafts and an output of 290 horsepower. The two engines are 30 percent and 32 percent more fuel efficient, respectively, than the previous generation’s V-6 and V-8 powerplants.
Photos of the 2011 Ford Explorer.
