New Gap Logo Change?

Gap changed its classic logo and people didn't like it. Apparently Gap thought a logo change was a good idea so they changed it, maybe to renew their image.
I believe Gap started to show its new logo on its website but that didn't last long. People started to complain so they changed the logo for the old one again.
Have you seen Gap's new logo? I wonder how much money they spent in research to change their logo to such a crappy design. Wasted money since they won't use it.

asked by Chester in Design | 6454 views | 10-12-2010 at 11:28 PM

The Gap reverted to its classic logo after a new logo it debuted on its website ignited a customer backlash. Gap said it would no longer be using the new logo and was going back to its original.

Here's a new/old logo comparison picture.

New Gap Logo change

The new logo was created by New York agency Laird & Partners, which has developed a number of ad campaigns for the company, including the famous Audrey Hepburn "Keep It Simple" effort in 2006.

The new logo, certainly seemed to borrow its style from Bench. Gap was also quick to claim it was engaging in a "crowd sourcing project" and would be interested in seeing alternative designs.

Gap at first welcomed the discussion, posting on its Facebook page a statement that read, in part, “We know this logo created a lot of buzz and we’re thrilled to see passionate debate unfolding!” But as the days went by, they posted “we’ve heard loud and clear that you don’t like the new logo,” and they removed it.

answered by Milchard | 10-12-2010 at 11:29 PM

That new logo sucks, what were they thinking?
It's just the word Gap in Helvetica with a little square.

They did the right thing by changing it back.

answered by Guest | 10-13-2010 at 03:33 AM

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