Lane Bryant Banned Commercial Ad Video?

As you may have heard, there’s been some controversy over lingerie ads from Lane Bryant. Supposedly the networks got the vapors after they saw the commercial - women in lingerie, on television, and they banned the ad.
Since the ad is not showing on TV, I was wondering if there's a video online of the commercial.
In the ad you can see Ashley Graham, a curvy model in lingerie and that's it. So what's the big deal?

asked by Mario in Advertising & Marketing | 8415 views | 04-23-2010 at 02:39 PM

There's a big controversy over the new Lane Bryant commercial. Lane Bryant claims the ad was banned based on the size of their plus size model Ashley Graham. While commercials for Victoria Secrets ran at earlier times, the company says, their ad was pushed back and required edits.
I embedded the video below.

The commercial shows Graham in a bra and panties checking her phone, which reminds her to "Meet Dan for lunch." After primping in her lingerie, Ashley Graham leaves for her appointment with Dan wearing nothing but the lingerie under a trenchcoat. Lucky Dan!

ABC “restricted [Lane Bryant's] airtime” and refused to air the spot during Dancing With the Stars, while Fox “demanded excessive re-edits and rebuffed it three times before relenting to air it during the final 10 minutes of American Idol, but only after we threatened to pull the ad buy.”

The video of Lane Bryant's banned commercial can be found on Youtube.
After all of this controversy, Fox said it will now air the ad next week without edits. The ad was originally supposed to air this week on ABC during "Dancing With the Stars," but now it's still unclear when the network will be airing that commercial.

The plus side to all of this: the ad will garner even more attention than it would have during an episode of Desperate Housewives. Now the company has removed a YouTube clip of the commercial, instead urging viewers to tune in to American Idol to see the uncut version.

answered by Beauty | 04-23-2010 at 02:46 PM

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